Ethics and Greenwashing Essay - 1445 Words

Ethics can be defined as a set of moral standards, relied on to reach conclusions and decisions. Within a business environment, ethics play a large role in sophisticated decision making. Maintaining an ethical nature within a business can benefit both the internal and external stakeholders within the business. Ethics are genuinely shaped as you mature and grow, and are significantly influenced by both your surrounding environment and the people around you. Your ethical viewpoints continue changing and evolving over time as a result of the different people you expose and interact with as well as the change of environment and situations you can find yourself in. Business ethics are genuinely based on the way in which positive benefits can†¦show more content†¦Ã¢â‚¬Å"A major result of green washing, is public confusion†, said Terrachoice vice president Scot Case. But green washing can also pose environmental threats, and that it is indeed harmful as seen in 2008, when the Malaysian Palm Oil Council produced a television advertisement claiming itself as being eco-friendly, with a voiceover throughout the commercial stating â€Å"Malaysia Palm Oil. Its trees give life and help our planet breathe, and give home to hundreds of species of flora and fauna.† In this case public confusion happens, as advertisement critics including ‘Friends of the Earth’, palm oil plantations are linked to rainforest species extinction, habitat loss, pollution from burning to clear land, destruction of flood buffer zones, and other adverse affects. The clear evident contrast is considerably unfair as well-intentioned consumers are being misled into purchases that do not deliver on their environmental promise. This in turn means both the individual has been misled and they have lost feeling of their commitment to the environment, which was the likely reason they pursued purchasing the product or service due to the nature in which it is environmentally friendly, and their desire to benefit the environment has been dissipated. This reaches a stage in which people begin seeing further examples of green washing and they are notShow MoreRelatedGreenwashing: Misleading Claims of Environmental Benefits Essay1338 Words   |  6 Pagescompanies claiming it to be green . In the last several years, there are companies issuing Green claims and accused of Greenwashing. The green products and Greenwash products are labeled to be eco-friendly while they are not and overstatement of high ratings of environmental claims. This also causes confusion and difficult to determine genuine eco-friendly products from a Greenwashing product. Many labels such as organic, earth-friendly or biodegradable are tools of marketing to attract consumers. ManyRead MoreConsumer Perception Of Consumer Behavior Essay1488 Words   |  6 Pagesitself is the result of the consumers’ perception (Fishbein Ajzen, 1975). This construct is explored in the Theory of Reasoned Action, where Fishbein and Ajzen (1975) state this in regards to attitude-behaviour relationships. When it comes to greenwashing, research has found that this attitude-behaviour relationship could manipulate the perception of the consumer. The consumer perceptions when it comes to companies can be explai ned by: perceived deception, which is caused by an organization whichRead MoreThe Business Roundtable Institute For Corporate Ethics1572 Words   |  7 Pages Term Paper Noah Polston Business and the Environment 12/3/2015 â€Æ' The barrier I have selected is the greenwashing mindset. 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Subjective norms alsoRead MorePerceptions And Perceptions Of Consumer Behavior Essay1467 Words   |  6 PagesIn attitude-behaviour relationships, the Theory of Reasoned Action states that consumer behaviours are constructed by their attitudes, and the attitude itself is the result of the consumers’ perception (Fishbein Ajzen, 1975). With regards to greenwashing, research has found that this attitude-behaviour relationship could manipulate the perception of consumer (see table 2 for perceptions and explanations), for instance, perceived deception (Newell et al., 1998), perceived scepticism (Albayrak etRead MoreSocial Implications Of Business Ethics1601 Words   |  7 PagesAkram Hussain Unit 37 – Assignment 3 Social implications of business ethics Introduction In this assignment I have been asked to describe the social implications of business ethics facing a selected business in its different areas of activity. I have then been asked to assess these social implications of business ethics. 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